Practices of Looking 265-279

In the book it talks about the different advertisements to catch peoples attention that may or may not pay attention to their tactics in selling their product (266). For example the book talks about Quaker Oats and when I go to Walmart I see this brand but I also see a brand called Great Value that also sells oats. This seems to me like advertising method to promote this brand of slightly cheaper goods which appeals to some, or to others it may be a cheap knock off of the original. If someone is under a tight budget they may be more drawn to get the food that says Great Value and this probably what the marketers want to accomplish. Marketing products properly will ensure that companies make money because companies are competing for their products to be sold. I once even thought is it possible for a company to market their items twice, first as a brand and then possibly something like a Great Value brand?